In 2008 Penguin Books decided they had done all they could with the James Bond novels, and relinquished the rights. Taking the stylish designs of the latest Penguin editions of other titles as a starting point I updated the Fleming series, with at least two (and sometimes as many as four or five) versions of each title. I like to think that if Penguin had continued with the Bond books, they would have looked something like this (and nothing like the recent dreadful Vintage editions).